Tuesday, Oct. 19, 2021

2:00 PM ET / 11:00AM PT

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7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Tuesday, October 19

2:00 PM ET/11:00AM PT

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Back to Work: Helping the Long-Term Unemployed

Relax and relive the moment.

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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About

Recent data from the Bureau of Labor Statistics reports that as of August, 8.4 million Americans are classified as unemployed, with more than half of jobseekers ages 55 and older remaining unemployed for more than 27 weeks.


In their efforts to reenter the workforce following the fallout from COVID-19, the long-term unemployed and older workers may find themselves up against an evolving job market, new technology, and even age discrimination. Moreover, older workers from minority communities face disadvantages as racial disparities in re-employment persist.  


Job training funds proposed in the $1 trillion bipartisan infrastructure bill are an opportunity to support workforce development across generations. How would funds be best put to use to help older workers and the long-term unemployed? What kind of support, training, and reskilling efforts are needed for a successful return to the workforce?


This October, The Hill will convene policymakers and workforce experts for a discussion on getting long-term unemployed and older Americans back to work as the economy recovers.

Speakers

Raphael Bostic

President & CEO, Federal Reserve Bank of Atlanta

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Amanda Cage 

CEO, National Fund for Workforce Solutions


Susan Houseman

Vice President & Director of Research, Upjohn Institute for Employment Research


Richard Johnson

Senior Fellow, Urban Institute

Member, Ways and Means Committee

Rep. Bryan Steil (R-WI)

Co-Chair, Future of Work Caucus

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Hon. Martin J. Walsh

Secretary of Labor

 

Co-Sponsor, Medicare Dental Act of 2021


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Sponsor Perspective

Teresa Ghilarducci

Bernard L. and Irene Schwartz Professor of Economics

The New School for Social Research

Nancy Leamond

Executive Vice President and Chief Advocacy & Engagement Officer

AARP

Jane Oates

President

WorkingNation

Moderator

Steve Clemons

Editor-at-Large

The Hill

Sponsored Content Message

AARP is committed to supporting older workers and advocating on their behalf. As the economy recovers from the pandemic, older workers must not be left behind. Almost half of job seekers age 55+ have been out of work for six months or more, putting their financial security at risk. Older workers bring tremendous value to the workplace. Policymakers, employers and other stakeholders must do more to help them re-enter the workforce by, for example, addressing age discrimination and offering training opportunities to workers of all ages. Learn more about how AARP supports older workers and a multigenerational workforce.

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation! Tweet us: @TheHillEvents using #TheHillBacktoWork

About
Speakers
RSVP

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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